DELIVERABLES: Brand Identity, Collateral

Melanated Lifestyle Agency is a dynamic and vibrant brand on a mission to empower HBCU students by opening doors to real-world opportunities in the music and entertainment industry. The goal was to create a brand that appealed to creative, bold, and ambitious HBCU students. With this in mind, I carefully created a vibrant, urban, and eccentric brand identity that reflected MLA’s desire to connect with younger, creative minds.